Insight Mint is committed to revealing the human intelligence behind every important business decision.

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Insights across every sector.

industries

Expert Research and Strategic Insights to Unlock New Business Opportunities

  • Tailored research for every industry

  • Consumer behavior and market intelligence

  • Opportunity identification through expert analysis

  • Research-backed strategies for sustainable growth

  • Emerging market trends and growth opportunities

  • Strategic recommendations that drive business success

Retail & E-Commerce

Understanding the modern shoppers, in store, online, and everywhere in between. We research the moments that matter most in the customer journey.

  • Shopper journey mapping and path-to-purchase
  • One-to-one expert interviews
  • Sector-specific insights
  • Fast and reliable responses

FMCG & Consumer Goods

From launch to loyalty, we help consumer goods brands understand their customers at every stage of the product lifecycle through data-driven research.

  • Concept and product testing
  • Brand health and equity research
  • Packaging design and communication testing
  • Consumer segmentation and targeting

Healthcare & Pharmaceuticals

Navigating the complexity of healthcare decisions from patients to prescribers to payers. We bring rigour and sensitivity to every study.

  • Patient journey and disease experience research
  • HCP and KOL interviews globally
  • Treatment decision and adherence research
  • Drug launch and positioning studies

Financial Services

Understanding financial behaviour on how people save, invest, borrow, and make decisions about money is complex. We make it clear.

  • Product and proposition development research
  • Investor sentiment and behaviour studies
  • Fintech adoption and barriers research
  • Drug launch and positioning studies

Technology & SaaS

Helping technology companies build products people love and messages that land. From seed-stage startups to enterprise software giants.

  • Buyer and procurement decision research
  • Usability testing and UX optimisation
  • Competitive landscape and switching research
  • Enterprise buyer committee and influencer mapping

Energy & Industrials

Complex B2B decisions in regulated, capital-intensive industries require a different kind of research. We deliver it with precision.

  • Sustainability and ESG communication testing
  • B2B purchasing and tender decision research
  • Energy transition and policy impact studies
  • Industrial supply chain and procurement research