Online Research Communities
Online Research Communities (ORCs) bring together a curated group of participants in a private, branded digital space. Over days, weeks, or months, participants complete activities, respond to questions, share content, and engage with each other generating a rich, longitudinal stream of qualitative insight. Brands can validate ideas, refine strategies, and build stronger customer relationships through ongoing, authentic feedback.
15+
PLATFORM OPTIONS
INTEGRATED AND MANAGED
Where Conversations Never Stop
From Community to Clarity
Community Types
The right community for every research horizon
Short-Term Sprint
Ideal for rapid concept testing, campaign feedback, or pre-launch research. Fast, focused, and cost-efficient delivering rich data in days rather than weeks.
Extended Project
Explore evolving journeys, behaviour change, or product use over time. Combines activities, photo diaries, discussion boards, and video tasks.
Continuous Access
A standing panel of brand users or category consumers for ongoing insight dip in whenever a business question arises, with no repeat recruitment.
Research that goes deeper, over time
Longitudinal Data
Track attitude change, behaviour evolution, and emerging trends over days, weeks, or months before and after key events.
High Engagement
Creative activities photo tasks, polls, forum discussions, and video journals sustain participant involvement beyond standard interview fatigue.
Natural Behaviour
Participants share organically from their own environment at home, at the point of purchase, or during a product experience.
Cost-Efficient
Once a community is established, it delivers ongoing insight at reduced per-study cost maximising return on research investment.
Our Process
How we build and manage your community
Community
Design
We design the research objectives, activity schedule, participant profile, and platform configuration to meet your brief.
Participant
Recruitment
We recruit 40 to 150 screened participants matched to your audience, with backup reserves to maintain completion rates.
Community
Management
Our dedicated community managers keep monitor activity quality, and post stimulus on schedule throughout the project.
Ongoing
Analysis
Real-time monitoring and regular analysis digests keep your team informed throughout the community not just at the end.
Reporting
& Activation
A final synthesis report translates weeks of community data into clear, actionable strategic insight for your team.
What We Deliver
Participants
Per community project
+
Platform Options
Integrated and managed
A managed community end to end
- Branded community platform setup and configuration
- Screener, participant profiles, and verified recruitment
- Full activity schedule and stimulus design
- Real-time client dashboard access
- Weekly or fortnightly analysis digests
- Archived transcripts, photos, and video content
- Final insight synthesis report with strategic recommendations
The always-on community InsightMint built for us transformed how we do customer research. We now have a direct line to our audience on our schedule, not just when we run a project.